B2B SaaS product leaders often face challenges with integration development, which can consume significant resources and hinder core product progress. While embedded Integration Platform as a Service (iPaaS) solutions are designed to streamline this process by providing pre-built connectors and tools that enable both developers and customer-facing teams to build and manage integrations, skepticism remains due to past experiences with inadequate low-code tools. Prismatic's embedded iPaaS addresses these concerns by offering features that handle complex, industry-specific, and customer-specific integrations, supporting custom connectors for niche applications and facilitating complex data transformations and notifications. The platform's flexibility allows for extensive configuration to meet diverse customer needs, and its intuitive design makes it suitable for both simple and intricate integration scenarios. As a result, Prismatic is becoming a favored choice for B2B SaaS companies seeking to deliver seamless, reusable, and configurable integrations as part of their product offering.