As B2B software companies incorporate AI capabilities, the primary challenge is ensuring reliable data flow to fuel these technologies, rather than the AI itself. AI enhances data tasks by speeding up processes and reducing resource requirements, but its effectiveness depends on high-quality data, making integrations crucial. Prismatic emerges as a specialized integration platform designed to manage scalable data flows, providing a comprehensive infrastructure that supports AI functionalities without the need for custom solutions. It offers flexibility in data transformation and enrichment, while also handling authentication, compliance, and monitoring to maintain secure and efficient data exchanges. By automating and coordinating complex data workflows, Prismatic ensures seamless connectivity between customer systems and AI, allowing AI teams to focus on core development rather than integration challenges. As companies grow, Prismatic scales to meet increasing data demands, enabling faster development and deployment of AI features, which ultimately become integral to user experience. This platform supports AI-driven development by allowing integration teams to manage connectivity and freeing AI teams to concentrate on advancing AI capabilities.