An integration marketplace is a platform that allows B2B SaaS companies to showcase and manage integrations between their products and other applications their customers use, serving as a differentiator in the market. While typically utilized by larger organizations, smaller companies can also benefit from such marketplaces to enhance their market presence. Creating an integration marketplace can be streamlined with the use of an embedded integration platform as a service (iPaaS), which reduces the technical burden on engineering and customer-facing teams. A well-designed integration marketplace should be easily discoverable, searchable, and provide detailed descriptions to help users differentiate between similar integrations. It should also enable customers to activate, configure, and support their integrations independently, reducing the need for customer support intervention. By providing a central location for both standard and custom integrations, companies can improve customer engagement and retention and decrease their internal workload, ultimately enhancing the value proposition for both the company and its customers.