Why Feels’ Founder Relied on Prelude to Scale Growth

Feels, a dating app focused on delivering positive user experiences, prioritized secure and seamless user onboarding, prompting founder Daniel Cheaib to seek an efficient SMS verification provider to scale their business. After experiencing issues with transparency and costs from existing providers, Feels turned to Prelude for a better solution. Initially testing Prelude with a fraction of their traffic, Feels ultimately transitioned all their verification traffic to Prelude due to its superior transparency, cost-effectiveness, and customer support. Prelude's use of over 30 providers and algorithm-based optimization allowed Feels to enhance reliability and affordability in SMS verification, addressing previous challenges with opaque billing and support delays. This strategic shift allowed Feels to maintain a more streamlined and transparent user experience, emphasizing the importance of reliable service providers in growth and scaling efforts.