SMS Delivery: The formula to reach a 99% delivery rate
Blog post from Prelude
Ensuring a high SMS delivery rate is crucial for businesses that rely on text messaging for customer engagement, particularly for important notifications like transactional and verification messages. An ideal SMS delivery rate ranges between 95% and 98%, although achieving a 99% rate is possible with the right strategies. Factors impacting delivery rates include incorrect phone numbers, carrier filters, user phone issues, technical glitches, and the use of unauthorized routes. To improve delivery rates, businesses should choose reliable SMS service providers, utilize multiple routing options to mitigate risks, and incorporate multiple communication channels like WhatsApp or Viber. Prelude, a multi-carrier provider, offers solutions to optimize SMS delivery by connecting with global carriers and selecting the most efficient channels, resulting in enhanced delivery and conversion rates. While tracking SMS delivery rates is important, focusing on conversion rates provides a more comprehensive understanding of customer engagement and success in SMS campaigns.
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