Scaling user verification: How Smitten ensures every user is verified

Smitten, a rapidly growing dating app initially launched in Iceland, has improved its user verification process by switching to Prelude, an SMS verification service. Faced with issues from their previous provider, such as poor deliverability and slow support, Smitten sought a more reliable solution to maintain a seamless user sign-up experience and protect against fake profiles. Prelude's service offered improved message deliverability through connections with multiple carriers, responsive support through various communication channels, robust fraud protection against suspicious activities, and an easy integration process. These enhancements have enabled Smitten to ensure a secure and friction-free user experience, allowing them to continue their expansion across Scandinavia with a trusted verification system.