How Choose gained control over SMS verification with Prelude

Choose, an innovative e-commerce platform focused on trendy, environmentally conscious products, faced challenges with its previous SMS provider, Google Firebase, due to high costs, lack of transparency, and technical disruptions during crucial marketing campaigns. These issues prompted CTO Thibaut Gensollen to switch to Prelude, which offered a more transparent analytics dashboard, responsive support, and a 25% reduction in SMS verification costs through an API that connects to over 30 providers worldwide. Prelude's system automatically identifies the most cost-effective routes for OTP messages, allowing Choose to manage user verification effectively and affordably, thereby supporting its scalability goals. The switch has provided Choose with greater control over its SMS communications, essential for customer verification, especially during sign-up and referral programs.