How buycycle Cut Verification Costs by 30% and Raised Signup Verification From 70% to 83% With Prelude

buycycle, a European consumer-to-consumer marketplace for used bicycles and gear, replaced Twilio with Prelude for signup phone verification to strengthen fraud prevention while reducing friction for users making high-value transactions averaging about €2,000. The company reported that a three-day integration reduced verification-related operational costs by roughly 30%, increased signup verification completion from 70% to 82–83% across its European markets, and brought SMS-pumping expenses close to zero. Prelude’s verification system also reportedly reduced false positives and eliminated common user complaints about delayed or missing SMS codes, while its support team and simple API integration aided the transition. Having adopted verification as an initial fraud-defense layer, buycycle plans to use Prelude Watch for additional fraud signals and to consolidate verification and monitoring workflows within one platform.

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