How Basket Scaled Verification and Saved 25% on OTP Costs with Prelude

Basket, a UK-based rewards platform, successfully scaled its verification processes and reduced one-time password (OTP) costs by 25% with the help of Prelude, a solution that integrated seamlessly in under an hour. Faced with challenges of international expansion and the need for efficient fraud prevention, Basket's previous system required extensive engineering work for each new market, which was unsustainable for their small team. Prelude offered a robust solution by implementing mandatory phone and email verification, which significantly reduced bot-driven fraud and improved data reliability for analytics. This integration not only streamlined operations but also provided clarity in cost management and freed up the Basket team to focus on growth, enabling them to prepare for U.S. market entry and the rollout of new app features with confidence.