From Twilio to Prelude: How Finfrog Reaches Its Customers at the Right Moment for 45% Less

Finfrog, a French fintech company specializing in short-term consumer credit, successfully reduced its SMS communication costs by 45% by switching from Twilio to Prelude, without compromising on reliability or service quality. This strategic move was prompted by the need for better cost efficiency and visibility into transactional SMS, which are crucial for customer interactions throughout the loan process. Prelude offered Finfrog a straightforward migration process with minimal engineering effort, enabling the company to seamlessly transition and achieve significant savings. The enhanced visibility provided by Prelude's dashboard allowed Finfrog to monitor SMS delivery, cost, and segmentation more effectively, supporting its operational efficiency and growth. As Finfrog prepares for further expansion with institutional backing, maintaining reliable and timely customer communication remains a priority, with Prelude set as the foundation for its transactional messaging needs.