Ding's becoming Prelude

Prelude, previously known as Ding, has rebranded to expand its focus beyond phone verification to encompass a broader range of mobile onboarding services, such as KYC, session management, and fraud prevention. This strategic shift aims to enhance onboarding conversion and retention while ensuring that new users are legitimate. Prelude's offerings are designed for developers at modern tech companies seeking agile and cost-effective solutions compared to larger alternatives. The company is committed to maintaining reliable API services for user verification and OTP code delivery, with plans to provide industry-leading support and transparent operations. Existing customers will experience branding updates, including a new domain and email address, but will not need to make any immediate changes as API endpoints remain the same. Prelude's growth strategy includes passing savings back to customers through volume negotiations, promoting its services among mobile-first space founders, and expanding communication via a dedicated blog and social media presence.