Cubzh: Building a vibrant and authentic gaming community with Prelude
Blog post from Prelude
Cubzh is an innovative gaming platform founded by Adrien Duermael and Gaëtan de Villèle, combining the creative aspects of Minecraft and the community focus of Roblox, designed to be a next-generation Lego with over 10,000 worlds and 25,000 items already created. As it grew, Cubzh faced challenges such as internet fraud and fake accounts, prompting the implementation of robust verification processes with Prelude's advanced user verification tools, including phone verification to secure their community and protect their younger audience, while ensuring compliance with COPPA. This verification strategy has improved user quality and churn rates by preventing malicious users and ensuring fair marketplace dynamics, where users can earn in-game currency, Pezh, through engagement and creation. Prelude's shared knowledge and negotiated pricing benefit Cubzh by blocking spam across all clients and offering support, enabling Cubzh to maintain a high-quality, dynamic community. The integration of Prelude's tools was completed in just one day, enhancing Cubzh’s ability to track user acquisition and engagement, ultimately supporting a vibrant and authentic community.