The text discusses the use of FastMCP, an open-source framework developed by Prefect, to connect the AI tool Claude to a CMS like Sanity, allowing for efficient content retrieval without manual copying. By integrating Claude with various data sources through the Model Context Protocol (MCP), users can streamline their workflows, accessing necessary information on demand and maintaining context efficiency in AI interactions. This setup eliminates the need for multiple browser tabs and manual data input, offering a more organized and scalable solution for marketers and developers. FastMCP simplifies building MCP servers, enabling connections to different systems and facilitating complex tasks like identity management and cross-system orchestration. The framework is particularly useful for marketing teams needing to access extensive content libraries seamlessly, reducing the cognitive load and enhancing productivity.