WHOOP is a wearable technology company that provides users with insights into their health by tracking metrics such as sleep, strain, recovery, and stress through a personalized analytics platform. Initially, the company faced challenges with its internally developed data workflow systems, which were difficult to scale and troubleshoot. To address these issues, WHOOP adopted Prefect Cloud for orchestrating data and machine learning workflows, significantly reducing incident counts and improving mean time to recovery. This transition allowed engineers to focus more on innovation rather than orchestration, enhancing workflow observability and expanding responsibility to other teams. With Prefect's seamless integration with AWS and Kubernetes, WHOOP did not need to alter its existing architecture, and the partnership with Prefect has been characterized by clear communication and support. The company continues to expand its data platform capabilities with Prefect, aiming for increased reliability and speed as it scales.