Welcome Email Redesign – Beanstalk

The text discusses a welcome email redesign for Beanstalk, a customer relationship management (CRM) platform. The original welcome email was redesigned into two separate emails for free/trial accounts and paid signups to better communicate the brand's message and provide relevant information. The new design aims to convey the company's professional yet fun and casual tone. Testing with various email clients was a challenging but necessary step in the redesign process, which ultimately resulted in a visually appealing and functional welcome email. The redesigned emails will be launched soon on Beanstalk.

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