Transactional email is often overlooked by business owners, despite being a crucial means of building relationships with customers. The From name in transactional emails can make or break the recipient's perception of the sender, as most email clients truncate the name to 20-30 characters. To ensure clarity and effectiveness, it's essential to use a short and recognizable From name that indicates who the email is coming from and what it's about. This can be achieved by using different From names for various types of emails, such as receipts or newsletters, allowing customers to quickly identify their specific communications. By making these adjustments, businesses can improve their communication with customers and enhance their overall customer experience.