The importance of domain reputation

The importance of maintaining a good domain reputation cannot be overstated, as it significantly impacts email deliverability and can lead to messages being sent to spam. A customer's emails were consistently going to Spam in Gmail due to issues with their sending practices, which revealed the need to focus on domain reputation. The use of tools such as Domain IP reputation provided valuable insights into the sender's reputation, highlighting the importance of using reputable email servers and following best practices like TLS, DKIM, SPF, and DMARC. This experience underscores the significance of responsible domain ownership and the shift in responsibility from ESPs to domain owners to maintain a good reputation.

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