I was thinking about the common practice of sending emails from a personal address, rather than a company name. As someone who signs off on product development emails, I've noticed that this approach can lead to a more personal connection with customers. The founder of Litmus, Paul, recently sent an email from his personal address, which generated a response from me because I recognized the sender and knew it was from a trusted source. This raises questions about the effectiveness of using a personal From name versus a company name in email delivery. I'm curious to hear about others' experiences with this practice.