The Postmark App for ActiveCampaign is a new integration that allows users to set up and trigger transactional emails from within the platform, making it easier to embed these emails into workflows. With this app, users can add transactional emails to their automations, creating custom workflows to nurture customers without manual work. The app also uses ActiveCampaign's email editor to create beautiful designs for transactional emails, separating promotional and transactional emails while managing them in one workflow. The ultimate goal of the Postmark App is to provide a unified view of all customer touchpoints in a single place, creating an outstanding customer experience.