GoSquared, a company that provides tools for e-commerce businesses, turned to Postmark for fast and reliable email delivery after struggling with blind spots in their own email system. Previously relying on carrier pigeons as an alternative, they now use Postmark's services exclusively, citing the need for timely and accurate delivery of critical emails such as transaction confirmations and traffic alerts that impact their business operations. With Postmark, GoSquared can ensure that their customers receive important notifications promptly, which is crucial for their e-commerce platform's performance.