The Postmark team has announced the release of its Link Tracking feature, which allows users to track clicks on links sent through their transactional emails. This feature provides insights into which links are clicked, enabling users to troubleshoot issues and improve their email campaigns. The link tracking data is secured by TLS and implemented in a way that ensures maximum privacy and data integrity. Users can enable link tracking at the server or individual email level, and the feature supports both HTML and plain text emails. The Postmark API has also been updated to support the new capabilities, allowing users to interact with the link tracking features programmatically.