Lucid Relies on Postman throughout the Entire Sales Cycle

Lucid is a marketplace for market research that automates ad testing and consumer surveys using human data from 15 billion data points and 200 demographic variables to provide real-time insights. Since its inception in 2010, Lucid has expanded its workforce to 56 engineers across offices in London, New Delhi, and New Orleans, and recently secured $60 million in funding, marking a record deal in the region. The company uses Postman extensively throughout its sales cycle, from prospecting to onboarding and feature rollouts, leveraging it as a demonstration tool for market research experts and for technical consultations. Lucid's Fulcrum platform facilitates programmatic buying and selling of survey research samples, with API integration supported by Postman's features such as the Run in Postman button, which streamlines developer onboarding for both partners and internal teams. Lucid engineers write and run tests in Postman to validate response codes and payloads, significantly reducing development time, and the QA team maintains a Postman Collection with nearly 100% test coverage on external APIs to ensure robust testing infrastructure for reliable deployment.

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