Behind the Scenes: Celebrating Developers
Blog post from Postman
In June, Postman launched its first-ever commercials with a unique approach focused on celebrating developers and their contributions to the tech industry, rather than following traditional marketing strategies. The company, founded by three developers, aimed to create authentic and empathetic content by highlighting real developers using the Postman API Platform. Collaborating with creative agency Sandwich and its founder Adam Lisagor, Postman produced a video series that features diverse voices and authentic scripts, avoiding typical gimmicks. These videos, which include extended cuts, are available on Postman's YouTube channel, with new releases continuing throughout the summer.
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