You can now sync data from external sources into PostHog

PostHog's data warehouse has moved out of beta and is now generally available, allowing teams to sync data from various sources such as Stripe, Hubspot, and Zendesk using pre-built connectors, or from platforms like Snowflake, Amazon S3, and Google Cloud Storage using custom sources. This enables users to conduct analyses like correlating Stripe data with MRR, revenue, and churn, or assessing how Zendesk ticket volumes impact usage metrics. The rollout includes a usage-based pricing model, offering the first million synced rows for free each month, with additional free allowances for beta users. PostHog aims to provide tools for building successful products by integrating external data with its platform, enhancing capabilities for analyzing insights and SQL-based operations. Teams have already utilized the warehouse to sync diverse data sets, from bank transactions for P&L analysis to Google Adwords for marketing data insights.

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