Why we use GitHub as our CMS

PostHog utilizes GitHub as a content management system (CMS) due to its transparency, feature set, and engineering-centric focus, which aligns with their open-source ethos and developer-targeted audience. GitHub's open-source nature facilitates transparency and open contributions, allowing engineers, marketers, and readers to collaboratively improve site content, which includes everything from fixing typos to contributing site documentation. The platform's tools, originally designed for software development, are effectively adapted for content workflows, offering benefits like automation, centralized storage for ideas and drafts, and an integrated review process, although it lacks a content calendar. This approach keeps the team engineering-focused, encouraging both technical and non-technical members to engage with the platform, thereby fostering a deeper understanding of the interplay between content and code and ultimately enhancing the product's quality.

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