Why we killed our AI product assistant

PostHog's AI journey began with a chatbot named Max, which evolved into a product assistant, but struggled to break free from being perceived merely as a chatbot. This perception issue led PostHog to retire Max in favor of integrating AI more deeply as an architectural element of their product intelligence, transforming it from a novelty into a core system that enhances user experience. The overhaul of PostHog AI's infrastructure improved its capabilities, enabling more reliable and faster responses, reduced errors, and better contextual understanding. This shift allowed PostHog AI to support technical users by automating routine tasks, providing insights, and improving decision-making processes, which in turn facilitated broader adoption across organizations. The move from an assistant to a system reflects PostHog's commitment to building an AI that is integral to its platform, enhancing functionality and user workflows without relying on a mascot-driven experience.

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