We ship whenever
Blog post from PostHog
PostHog follows a flexible bi-weekly release schedule, emphasizing frequent iteration to quickly deliver features to users, even if they are basic or buggy, to gauge real user needs through actual usage rather than feedback. This approach allows the team to learn what is truly essential without spending excessive time on unnecessary refinements. The company balances the frequency of updates, considering user convenience and the value of new features, while acknowledging the challenges of frequent software updates in the SaaS model. Flexibility is prioritized, especially for significant features that may require more development time, ensuring that updates do not overwhelm the team or users. The team maintains a practice of submitting at least one pull request per developer per day, fostering continuous progress and visibility. PostHog has deliberately avoided targeting enterprise customers early on to strengthen its product and engineering culture, offering less frequent updates or paid maintenance services to accommodate larger enterprises.
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