We built an internal tool to generate changelog images for social media
Blog post from PostHog
PostHog's marketing team developed a strategy to enhance their social media presence by sharing changelog updates in a more visual format, recognizing that image-based posts perform better on platforms like X compared to text-based links. To overcome the challenge of creating images for each update without overburdening the design team, they explored automating the image generation process. Drawing inspiration from a previous project that auto-generated custom open graph images, they designed a template pulling data from their CMS, incorporating elements such as product branding and hedgehog graphics, which are central to PostHog's identity. This process involved using html-to-image technology to render and download images efficiently, allowing team members to easily generate high-quality visuals for social media.
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