Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.

In early 2022, Austria and the Netherlands declared Google Analytics illegal in its default form due to the transmission of IP addresses to the United States, prompting PostHog to seize the opportunity by launching a humorous microsite, IsGoogleAnalyticsIllegal.com, to promote their open-source alternatives that do not rely on third-party data transmission. The site quickly gained traction on Hacker News, reaching the #2 spot and driving significant traffic, though it faced critiques for using Google Fonts and other minor missteps. Despite mixed reviews, the initiative successfully raised brand awareness for PostHog, leading to a notable increase in visitors and subsequent interest in their EU-hosted analytics solution. While the site continues to evolve with developments across the EU, the team remains committed to providing value without resorting to misleading marketing tactics, as exemplified by their clear disclosures and updates in response to legal changes like France's recent ruling against Google Analytics.

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