Updated events data retention for new paid plans

Beginning November 5, 2026, PostHog Cloud will reduce the default events data retention period for new paid plans from seven years to two years, while free plans remain at one year and existing paid customers retain seven years unless they downgrade their plan or platform package. Customers can extend retention through Boost, Scale, or Enterprise packages to maximums of three, five, or seven years respectively, though upgrades do not automatically change the selected retention setting. PostHog says the policy change reflects customer demand, industry norms, infrequent use of older data, and the cost of long-term storage. Events become eligible for deletion after their retention period expires, although deletion may occur later in batches and cannot be reversed; customers needing longer storage can export data to their own warehouse using batch exports.

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