The two ways to estimate your monthly event usage

Potential customers often inquire about estimating event counts when considering PostHog's event-based pricing model, which is designed to cover infrastructure costs and enhance data analysis capabilities. The pricing aligns with both PostHog Cloud and self-hosted editions for seamless migration. Two methods are suggested for estimating event counts: utilizing PostHog Cloud's free tier by sending event data and projecting monthly usage, and using monthly active user (MAU) numbers alongside product category insights to gauge typical event generation patterns. The guide highlights that event counts can significantly vary depending on user interaction patterns, product types, and whether autocapture or custom capture methods are employed. For context, PostHog provides examples of event counts across various products, with a general range of 50-100 events per MAU per month, to assist customers in estimating costs and benefits of its platform.

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