The best web analytics tools for developers, compared
Blog post from PostHog
The comparison evaluates web analytics tools for developers based on automated event capture, raw-data access, privacy features, ad-blocker resilience, integrations, pricing, and licensing. It identifies PostHog as the broadest option for teams needing both web and product analytics, offering autocapture, SQL and API access, session replay, feature flags, and other product-development tools, while Plausible and Fathom focus on lightweight, cookieless, privacy-oriented traffic measurement. Google Analytics 4 is positioned as most suitable for organizations closely using Google Ads, though it has a steeper learning curve and separates traffic reporting from product behavior, while Matomo emphasizes self-hosting and data ownership with feature-rich analytics and Umami targets small or personal sites with a minimal open-source setup. The text also notes that PostHog, Plausible, Matomo, and Umami provide open-source options, and that several platforms support cookieless tracking to reduce consent-banner requirements.
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