The best web analytics tools for developers, compared

Developers often face challenges in finding web analytics tools tailored to their workflow, as many are designed for marketers. This guide evaluates various analytics tools that cater specifically to developers, emphasizing ease of use, privacy, and functionality. PostHog stands out for its comprehensive platform combining web and product analytics with additional features like session replay and A/B testing, while Plausible and Fathom offer privacy-first, lightweight solutions with simple setups. Matomo provides extensive features and full data ownership, suitable for those comfortable managing complexity. Mixpanel focuses on event-based analytics, ideal for product-led web applications, and Cloudflare Web Analytics offers a basic, free solution for those already using their CDN services. The guide highlights each tool's strengths, pricing, and best-use cases, aiming to help developers choose the most suitable tool for their needs, whether for privacy concerns, traffic analysis, or deep product insights.

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