The 9 best GA4 alternatives for apps and websites

Google Analytics 4 (GA4) is a widely used analytics tool that has faced criticism due to its transition from the session-based Universal Analytics to an event-based model, which some users find more challenging to use, query, and trust. The limitations of GA4 include data sampling on large queries, a 14-month retention limit, GDPR compliance issues, opaque pricing, and a user interface that frustrates many users. This has led to teams seeking alternatives, including PostHog, Matomo, Kissmetrics, TelemetryDeck, Plausible, Vercel Web Analytics, Piwik PRO, Fathom, and Counter, each offering different features such as session-based tracking, privacy compliance, and additional capabilities like session replay, A/B testing, and GDPR compliance. These alternatives cater to various needs, from privacy-focused lightweight web analytics to comprehensive tools for engineering and product teams.

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