Nobody watches their session replays. We studied 7.7 million views to prove it

An analysis of 7.65 million PostHog replay-viewing sessions found that session recordings are rarely reviewed and, when opened, are watched only briefly: median viewing time was 17 seconds despite recordings averaging 28 minutes, while about 99.8% of captured web recordings were never opened during the 90-day period studied. The report attributes this primarily to the impractical scale of replay backlogs, estimating that a median customer captured roughly 28 hours of footage per quarter and that larger customers could accumulate thousands of hours. Viewing was concentrated among relatively few users, with the median viewer opening 12 replays in 90 days, and many viewers who adjusted playback speed choosing 8× or 16×. Arguing that AI summaries alone still leave teams with more work to prioritize, PostHog presents Replay Vision as a customizable system that analyzes recordings automatically for specified behaviors, problems, and user intents; it reports that the feature processed 1.29 million recordings, or roughly 51 years of footage, in its first three weeks and can be connected to its Self-Driving tool to initiate proposed code fixes.

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