More engineers should consider working in sales

A self-taught software engineer explains their move into go-to-market roles such as technical customer success and sales, arguing that customer-facing work can retain many of engineering’s most rewarding elements while introducing greater variety. Working directly with technical buyers can involve debugging integrations, discussing architectures, writing queries, analyzing product issues, and sometimes contributing code internally, while exposing the role to many different companies, technologies, and business models. The author contends that engineers in sales can improve a frequently frustrating software-buying process by providing immediate, technically informed guidance on product capabilities, feature requests, bugs, and alternative solutions. They view selling as another form of problem-solving that develops customer understanding and can make someone a stronger engineer, describing a career path through customer engineering, customer success, forward-deployed engineering, and sales engineering before inviting applicants for technical customer success positions in Europe and North America.

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