I've consistently underestimated how important communication is as a CEO

The company, led by a small executive team, faces challenges in maintaining effective communication as it scales from a small team to one with 150 employees, with each executive now responsible for significantly more people. The author acknowledges the increased importance of communication and admits to underestimating the effort required to keep everyone informed. As the company grows, the informal, direct communication style becomes less feasible, leading to feelings of disconnection among employees. The executives, each with different strengths, have divided responsibilities, but the author recognizes the need to balance focus on various projects and improve communication transparency. They propose sharing ideas earlier and soliciting feedback to prevent top-down communication, aiming to strike a balance between clarity and transparency while reducing over-polished communications.

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