How we designed the PostHog mascot

Creating a successful mascot involves a complex and iterative process that goes beyond mere aesthetics to embody a company's brand identity, tone, and vibe, as illustrated by the creation of PostHog's hedgehog mascot. The journey involves careful consideration of what the company stands for and who it is selling to, as well as learning from previous mistakes, such as designs that inadvertently conveyed outdated or inhuman qualities. Market research and inspiration from companies like Sentry and Hasura help guide the creative direction, while the use of digital tools like ProCreate and Fresco allows for rapid iteration and experimentation with different designs, such as 3D models and various character traits. The hedgehog mascot underwent numerous iterations, exploring different styles and characteristics, to ultimately become a relatable and friendly figure that embodies the company's values and appeals to its audience.

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