From 1 to 100 IRL events in a year: The secret to getting engineers to demo

PostHog reports expanding from one in-person event to more than 100 annually since summer 2025, with most events involving customer conversations and over half of employees participating in product demos worldwide. It attributes this engagement to a culture of openness, product engineers’ broad ownership of user relationships and business outcomes, and frequent internal demo practices through all-hands meetings, hackathons, and a dedicated demo channel. The events team supports speakers by identifying relevant opportunities, providing event details, travel budgets, merchandise, brand materials, and optional guidance, while largely allowing engineers to present their own work without extensive preparation requirements. It also uses an internal tool that reviews engineers’ recent GitHub contributions to suggest possible talk topics. The approach aims to make speaking voluntary, sustainable, and connected to product priorities, while recognizing that public demos are not suitable or desirable for every employee.

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