Are you data driven, or are you just busy?

A PostHog employee argues that conventional corporate reporting often consumes substantial time while producing few meaningful decisions, describing how elaborate decks, reviews, forecasts, and business cases can become performative artifacts rather than tools for action. Drawing on experience in large corporate environments and an early overly detailed PostHog analysis, the author distinguishes useful reporting from excessive reporting, emphasizing that organizations should understand key metrics but reduce the effort spent on presentation, redundant analysis, and speculative approval processes. PostHog’s alternative relies on automated daily and monthly reporting in Slack, asynchronous discussion, self-service access to data through bots and AI tools, and reserving meetings for issues requiring real-time collaboration. The approach is presented as part of a culture that pairs employee autonomy with accountability, enabling teams to test ideas, observe results, and adjust quickly; readers are encouraged to assess whether their own reports have led to concrete decisions.

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