Building an internal developer portal involves treating it as a product, focusing on user needs by identifying real challenges and friction points within existing workflows to ensure it is both functional and valuable. The process requires a structured discovery approach, including developing a developer experience survey, which is crucial for gathering actionable feedback and prioritizing the most pressing issues. Port's survey template was created through multiple iterations and customer feedback, emphasizing brevity, clarity, and actionability to improve participation and gather useful data. This structured feedback helps prioritize workflow improvements, ultimately leading to better developer productivity and portal adoption. By integrating developer feedback from the start, organizations can build portals that address actual developer challenges, enhancing workflow efficiency and satisfaction.