PlanetScale is a platform that helps unlock developer productivity by addressing the challenges posed by traditional database management processes, such as manual review and approval cycles, schema changes, and inefficient tools. By bringing the database into the DevOps cycle, PlanetScale provides features like branching, deploy requests, and insights to make change management simple and efficient. This allows developers to focus on shipping code faster, reducing friction between teams, and improving overall productivity. With its scalable platform and world-class operations, PlanetScale helps organizations overcome the bottleneck of their database and achieve innovation.