The Brand team at PlanetScale designs and builds marketing experiences for the company's touchpoints, including the website, swag, and sales collateral. The team is responsible for creating a consistent look and feel across all marketing materials. They use a combination of illustration, design engineering, and Next.js to create engaging web pages that balance aesthetics with functionality. The Brand team follows principles outlined by Jason, emphasizing trust, autonomy, and collaboration among employees. They aim to create marketing touchpoints that are performant, accessible, beautiful, and informative, while accurately representing the care within PlanetScale's database platform.