PlanetScale aims to bring DevOps practices to databases by introducing a new way of thinking about schema changes, deployment, and monitoring. The company's database is designed to be natively part of the DevOps process, allowing for automation, safeguards, and rollbacks. This enables faster product delivery, continuous integration, and reduced risk of downtime or data loss. By providing features such as database branches, CI/CD pipelines, deploy requests, and query monitoring, PlanetScale makes it possible to continuously deploy code and make schema changes without manual intervention. The goal is to bring the benefits of DevOps to databases, making them more agile and collaborative.