Ziggma is leveling up portfolio management by reducing the complexity of portfolio management and investment research, enabling everyday investors to better understand, optimize, and monitor their portfolios. The company was founded in 2020 by CEO Ulrich Ebensperger with the goal of helping investors overcome the challenges of managing a portfolio, which he believes can be difficult due to the many aspects involved. To achieve this, Ziggma partnered with Plaid to enable users to connect their investment accounts, thus providing a platform for users to manage their portfolios more efficiently.