Embedded banking boosts retention 6x for Wethos

Wethos, a New York-based startup, has developed a platform for independent contractors to manage their finances, but found that integrating with banks was too complex and time-consuming. To address this issue, they partnered with Unit + Plaid to embed business banking services into their platform, resulting in a 6x increase in user retention. The integration allows Wethos users to easily manage cash flow and finances without the high fees and complexity associated with traditional banking methods. By partnering with Unit + Plaid, Wethos was able to launch this banking-as-a-service solution quickly and scale with demand, providing its users with a better financial management experience.

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