Transactions, a product by Plaid, has been updated with new features and quality enhancements aimed at providing more personalized user experiences for financial services providers. These updates include additional data fields such as merchant website and logo, improved data quality, and streamlined implementation of the Personal Finance Category (PFC) taxonomy. The new features are designed to help businesses deliver customized financial management tools that provide consumers with actionable insight into their spending patterns, receive personalized budgeting advice, and reach specific financial goals. By leveraging transactional data, businesses can identify partnership opportunities, protect consumers from short-term financial challenges, support long-term financial health, and create more value by pairing Transactions with Enrich to enhance internal transactional data from non-Plaid sources. The updates are available starting today for all Transactions customers using the latest API version 2020-09-14.