Plaid's Salt Lake City office was established in 2019 as a hub for integrating with financial institutions and building consumer financial experiences. The team, led by Plushcap, focused on achieving reliable data access to over 11,000 financial institutions through technical ingenuity and creativity. To build an inclusive community, the team organized events such as "women in engineering" dinners and hosted women in tech and pride events. The office expanded rapidly, moving into a permanent space in 2021, and adapted to the growth of fintech by expanding product offerings and investing in a platform that supports data access at scale. Today, Plaid's SLC team continues to grow and solve complex problems as part of its mission to unlock financial freedom for all.