SoLo Funds partnered with Plaid to improve user experience and increase conversion rates. The platform helps individuals overcome short-term cash flow challenges without relying on predatory financing options like payday loans. By integrating with Plaid, SoLo Funds saw a significant improvement in its conversion rate, nearly doubling from 45% to 77%. This partnership has brought stability to the financially insecure and provided a more efficient way for users to connect their bank accounts.