The digital finance ecosystem is facing a critical moment to prioritize consumer privacy, with hundreds of millions relying on digital services. Plaid's mission-driven approach to consumer privacy has drawn the author, Sheila Jambekar, who joins as Chief Privacy Officer. Plaid's products and practices are putting privacy at the forefront, helping consumers understand and control their data sharing, and committing to good data stewardship to protect trust. The road ahead will include complex challenges, but Plaid's consumer-permissioned approach provides a strong foundation to address these issues, with a proactive approach to evolving regulatory expectations. Sheila aims to partner with stakeholders to drive the industry forward, guided by the core belief that consumers have a right to their data and control over it.